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10 Top Tips on how to Improve the Image of your Business

Posted by Oliver Corrigan on May 11, 2015 8:30:00 AM
Oliver Corrigan
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May is International Business Image improvement month, where companies of all sizes focus on making changes to improve their professional image and reputation

. It can be seen as a challenge – what can you do or put in place within the month to improve the image of your business?

To help you get started, here are 10 useful tips on boosting that all-important professional image:




1. Have an active social media presence – and remember, it’s a two-way process. An active and engaged social media presence can do wonders for the reputation and image of your business. Don’t just use Facebook and Twitter to sell or to constantly promote your company, however. The brands that do best are those that connect, discuss, engage and have a bit of fun along the way.

2. Become a thought leader. Establishing your business as an expert and an authority in its field can boost its credibility and reputation no end. It takes a little time and research, but publishing informative blogs, useful whitepapers and providing clients and customers with tips and advice can be well worth the effort.

3. Update, fix and redesign your website. Websites that are out of date, look shabby or that have bugs like broken links and pictures that don’t load are hugely damaging for the image of a business. It can turn customers away and make your business look like an amateur.  Make sorting out and regularly updating and maintaining your website a top priority.

4. Improve your office set-up. Some people think that businesses can be run from anywhere provided it has electricity and an internet connection. This may work for a limited time for start-ups and freelancers, but a professional business wanting a credible image needs to do better. You could commit to a long-term office lease, but you don’t know how your business will grow and develop – so this commitment could be risky. A better option could be serviced offices like those at Carrwood Park, which can be hired on a flexible basis for short or long periods. Giving you all the facilities and space you need, in a highly professional complex that is bound to impress clients, could be just the boost your company’s image needs. Freelancers and smaller enterprises can also consider co-working, a shared workspace option which still gives you the professional environment in which to impress clients but without the higher cost of serviced offices.

5. Draw up a set of brand values – and be genuine! For your company’s image to improve, you need to get the word out about your ethos, to tell people your story as a business. With this in mind, think about what you stand for as a company and draw up a set of brand values – but make sure you’re sincere and that you can actually stick to these values!

6. Go green. A commitment to sustainability and reducing your carbon footprint is something to shout about, and it can establish your business as a responsible, ethical brand. It only takes a few new measures to start publicising your new ‘green’ status, and it can even save you money in the long-term.

7. Meet clients in professional surroundings. Nothing damages your business image more than meeting clients in noisy coffee shops or tiny rooms that are basically stationery cupboards. Make use of professional meeting spaces, such as those at Carrwood Park, to impress clients and project a more impressive image. Remember – first impressions are everything.

8. Look after your employees. Employees who have positive experiences working for your company are likely to spread the word, and it’s also something you can use in your marketing materials. As an added benefit, looking after your employees and providing them with benefits could help you to attract a higher level of talent in the future. 

9. Provide a consistent experience for all customers and clients. Consistency is the key to maintaining high standards and providing good service to your customers and clients. Put measures and policies in place to ensure that everyone has the same positive experience of your business, no matter the size of their company or how much they have to spend.  

10. Don’t be afraid to re-brand. If the branding of your company doesn’t really fit anymore, it might be time to re-brand. Your branding and marketing needs to accurately express your company’s ethos, along with its USPs and benefits – for the sake of your business image, put some thought, time and effort into getting it just right.

Follow the above points and you will be well on your way to improving your business’s image and reputation. Remember first impressions are paramount, especially in business. Smart moves like choosing the right office space and professional meeting rooms will go a long way in augmenting your business’s image.  

If you're looking to develop your business through the help of professional and well-facilitated office space, Leeds is a great choice of city in the north of England. Carrwood Park offers great office space and meeting rooms for hire on the outskirts of Leeds. 

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