China’s been around for 5,000 years, and there is endless material you can read about this fascinating land. However, when it comes to doing business, there’s much more you need to be aware of. As a westerner, you might only have to moderately tweak your business plans to adapt to a market like France or Germany. But when you’re in China, it’s a country so alien and so distinct, that you have to really buckle down and reevaluate your fundamentals before attempting any venture.

 

First and foremost, do your research into other successful foreign companies in China and how they have localised themselves to increase their appeal to the Chinese people. It’s all in the detail, here are three quick examples

While management are focusing  on data, charts and profit margins to determine the company’s success, they often overlook the main factor behind that success --- the employees. The world of business is resplendent with examples of companies who lose their top staff for short-term financial gain. But they pay for it in the long term. Keeping your best employees is paramount, and here’s how

you can achieve it.