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How important is confidence in business?

Posted by Oliver Corrigan on Sep 9, 2016 2:00:00 PM
Oliver Corrigan
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Richard Branson. Oprah Winfrey. Bill Gates. Mark Zuckerberg. What do they all have in common? Well apart from being highly successful entrepreneurs and business owners, they all radiate confidence, assuredness and the drive to succeed.

In the corporate world, confidence isn’t about walking through business meeting rooms barking orders and driving results through instilling fear. Confidence in business is all about believing in your capabilities, believing you can attain your goals, learn new skills, set new goals, and achieve your own definition of success.

Carrwood Park, specialists in meeting rooms Leeds businesses thrive in, takes a look at how important confidence is in business.

 

1. Confidence is a skill in itself

Are the likes of Richard Branson simply born with confidence? Maybe, maybe not. More importantly, not every successful business owner is simply ‘born confident’. Confidence is a skill and like every skill it can be built upon and developed. And developing the crucial business skill to believe you can succeed will ultimately help breed success within your company.

Writing for Psychology Today, Jim Taylor, a lecturer in psychology at the University of San Francisco, warns of how a pessimistic, unconfident mindset will affect business outcomes:

“If you practice being negative, worried, and discouraging, then you will become skilled at the negativity and that pessimistic mindset will emerge when you are in an important business situation, such as a sales call or under a deadline to finish a work project.”

 

2. Confidence sells

Have you ever been greeted by a salesperson, who, instead of looking you in the eye, forging a huge grin and enthusiastically sharing the benefits of his offer, looks sheepishly at the ground, mumbles some barely coherent sentences, then looks at you in hope that you will, for some reason, buy what he is selling?

The chances of anyone buying a product from a bumbling, bashful salesperson on their doorstep is unlikely. Why? Because confidence sells.

That’s not to say confidence should be manifested as arrogance – arrogance alienates people. By contrast, having confidence and believing in what you do or sell will help win over clients, as this authenticity develops trust relationships. And trusted relationships will ultimately help a business grow.

 

3. Setting the bar higher

The most successful business owners and entrepreneurs are never afraid to set the bar higher.

For example, is the office that you and your team have been working in for the last decade failing to cater for your growing business? Is it located in an inaccessible location that clients find difficult to find? Or does your business merely require a change of scenery? If so, one example of having the confidence to ‘set the bar higher’, would be to invest in a move to new office premises, treat your clients to quality and accessible conference rooms in Leeds (or anywhere for that matter!), or locate business meeting rooms that will do your organisation justice.

Having a quality business address, Leeds based or elsewhere, can help a company ‘set the bar higher’ and radiate greater confidence, self-assurance and credibility. It might seem like a minor aspect in the corporate world, but it’s often the smaller things like the credibility of a business address and the quality and accessibility of business meeting rooms that can help a business ooze confidence and ultimately thrive.

 

4. Preparation is the foundation of confidence

It’s painful to watch. A presenter who stammers, stutters and lacks knowledge on the subject, clearly showing they have come woefully unprepared to their presentation. Not even the most confident of individuals can roll up to a conference room in Leeds and present to a roomful of delegates without any prior preparation!

In short, preparation is the foundation of confidence. Preparing for a business event ensures you ‘nail’ the event and that you and your business are portrayed in a credible, confident and proactive light. Whether it’s a meeting with shareholders, carrying out an interview for a new manager, or doing a presentation in front of existing and potential clients, carrying out the necessary preparation for the event will not only give you the faith you can perform well but will give others the confidence that your company will also perform well.

If you are looking for high quality conference rooms in Leeds and easily accessible meeting rooms, Leeds based Carrwood Park provides well-facilitated conference rooms and business meeting rooms on the outskirts of Leeds.

Grow the confidence, esteem and credibility of your business today, by getting in touch with Carrwood Park and having a quality business address Leeds businesses thrive from.

 

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