Did you know that in 2015, consumers were set to spend an average £1,174 shopping online, a 9.6 percent rise on 2014? A study conducted by RetailMeNot, the parent company of Vouchercodes.co.uk, observed that British online retailers will experience a 16.2 percent year-on-year sales spike in 2015 to reach a staggering £52.3 billion. With more and more of us reaching to the geographically boundary-free world of the internet to do our shopping, read reviews, read the news, book flights, watch television, download music, chat to friends, conduct business, and the myriad of other tasks you can carry out conveniently and leisurely online, it stands to reason that every business needs a website, right? Not necessarily.
In the final part of this series we will ask do you even need a website? It sounds controversial but in our last article about consistency across the web we listed a host of channels that any business seeking success is likely to need setting up and populating. That takes time - a lot more time that you think. So before you rush to add your website to the to do list it’s good to take a moment and ask do you really need one?
It sounds shocking doesn’t it? and depending on your industry it might be a non-starter, but more and more often I’m sitting down with SME’s, who think their websites are doing well and bringing in new business, but when I look at the analytics it tells a different story.
‘What? you mean they are not reading the lengthy pages of copy and images that I have painstakingly prepared’ No, sorry.